SoCo Expo lands at the Renaissance Schaumburg Convention Center July 30–August 2, 2026 for four days of the hobby done differently. Soccer cards share the floor with Pokémon and TCG, alongside live breaks, singles, graded cards, memorabilia, and 350+ vendor tables. Hunt the floor by day, then head to the Nirvana Ballroom for SoCo after dark Thursday through Saturday (8:30 PM–1 AM CT). VIP early entry puts you on the floor an hour before general admission every day.