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Which 2019 Rookie Quarterback’s Cards are the Best Investment?

A data-driven look at sports card investing.

Predicting rookie quarterback success in the NFL is near impossible task. There is no such thing as a sure-fire-can’t-miss pick in the NFL Draft; in fact, you’re as likely to get a Ryan Leaf as you are a Peyton Manning. Even the best NFL general managers have done a consistently poor job of picking quarterbacks over the years.

For a football card investor, this makes it really difficult to know which rookie quarterback cards to invest in. It’s impossible to predict whose cards will go up like Patrick Mahomes rookie cards have. Since I don’t like to make sports card investments without strong data backing up my decisions, I have generally shied away from buying many rookie quarterback cards.

This year, though, there is some new data that can perhaps make rookie quarterback investment a little more certain. FiveThirtyEight has released a new data-driven model that appears to be a decent predictor of rookie quarterback success. I’m a big fan of FiveThirtyEight’s data models as most have proven to be highly accurate, so I’m going to give strong consideration to this model when evaluating which rookie quarterback cards to buy.

FiveThirtyEight looked at a multitude of college statistics from all quarterbacks drafted since 2011, and determined which statistics translated the most to NFL performance. Here are the statistics they found that matter most:


FiveThirtyEight then weighted those statistics, did some manipulation to the formula to adjust for the quarterback’s conference and the competition they faced, and generated a resulting success probability percentage for each new quarterback.

Their algorithm is definitely not perfect. For example, it predicted Johnny Manziel would be an NFL star. But, it’s more accurate than most NFL general managers are at picking quarterbacks, and it’s certainly more accurate than I would be guessing which rookie cards to buy.

So who does the model favor in this year’s rookie quarterback class? You might be surprised:


Kyler Murray in the top spot, with a 97% chance of NFL success, may not be a surprise. After all, he was the number one pick in the draft. What might be surprising is Will Grier in second place with a great chance of NFL success, or lower round pick Ryan Finley and undrafted Jordan Ta’amu with strong probabilities of making it in the league. Also surprising (at least should be to Denver and New York fans) is Drew Lock and Daniel Jones with a 1% and 17% chance of NFL success respectively.

After seeing this data, my first thought was, how can I use this data to find the most value in this year’s quarterback rookie cards? So I took the current prices of rookie cards for the five quarterbacks that the FiveThirtyEight model predicted have a 50% or greater probability of NFL success, and then adjusted those prices by their success probability to determine the best investment value:


In order to determine my value ratings in the chart above, I started by assuming I had $1,000 to invest in one of these quarterbacks. I then multiplied that amount by the percentage of quarterback’s NFL success probability (per FiveThirtyEight’s data) to adjust for the risk I was taking on each quarterback. Then, I divided that amount by the average eBay sale price of Contenders Draft Picks College Ticket Auto cards (not numbered) of the player. This game be a value rating, which is essentially the number of cards I could afford to buy of that player, adjusting for their likelihood of NFL success.

The result is clear: while Kyler Murray has the best probability for NFL success, his card prices are overly inflated compared to his peers and he likely doesn’t make a good investment. Will Grier has close to the same chance of NFL success (97% for Murray vs 90% for Grier), but his average card price is more than four times less, making Grier a much better investment.

If you’re looking for real value, look to Ryan Finley and Jordan Ta’amu, who both have extremely low card prices and are receiving almost no media attention, but have high probabilities of NFL success according to FiveThirtyEight.

Note that these ratings are for their career, not for their rookie year. It’s entirely possible that Kyler Murray and Dwayne Haskins could have the best rookie years, because they’ll likely play more than most of the other rookie quarterbacks. If you are looking to buy cards and flip them within a year, this data won’t help you. If you are looking to invest in cards and hold them for at least a few years while a player’s career progresses, this data will hopefully prove very helpful.

Here’s how I’m going to use this data: I’m going to buy a bunch of Will Grier cards, and I’ll also buy some Ryan Finley and Jordan Ta’amu cards (if he gets signed), because if either pan out they’ll be a tremendous value investment. Then, I’ll hold all the cards for at least a few years to give these quarterbacks a chance to blossom, and if they do, I’ll sell while they’re in the upswing of their career.

What do you think? Which rookie quarterbacks are you buying? Leave your thoughts in the comments below.

View Comments (3)
  • I am just catching on to you and really like what you are doing, I couldn’t pick out one certain Q back to pick. , but I buy up all contenders, prizm draft picks, anything rookie, goes up I write all the info down, see hat the season has to bring. I’m just gonna say this though The NBA is going to blow up. It kinda reminds me of the older days, when Jordan came to the NBA, But now it’s zion MANIA it’s crazy. I’m proud to just have 4 of his cards. I am going after him, already!!!

  • Great article Geoff! There are a lot of intangibles in this market, although I love the fact that you bring up some numbers data! I am an advanced collector, and enjoy following your columns. I may not always agree, but you bring forward some interesting points. Analytics are very important and thanks for the time that you sacrifice and put into your shows weekly! Rob from Canada

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Investing in sports cards involves substantial risk of loss and is not suitable for everyone. We do not provide financial advice, nor do we guarantee results from using our content. You should always conduct your own research and due diligence.

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